Nowadays, Blogging is all the rage and most Instagram Bio reads, A Blogger. Gravitating eyeballs owing to glamorous lifestyle, adventures, flexible work hours, being your own boss, Blogging is wading from hobby to a full time job. 90% of the people loves travel and fashion which compels majority of the population to be a travel blogger or a fashion blogger. The former is misconstrued as hippie, wanderer, jobless while latter is termed as narcissistic, air head, futile and so on. Yes, blogging seems great but we earn all these epithets and eventually, we shove it aside delightedly. Although at times, the struggles of blogging can actually make you succumb to these allegations. Specially, when you have multiple jobs to handle and maintaining a blog, you will be burning candle at both ends. And in spite of working your fingers to the bone, you may still not have enough traffic on your website. You give up eventually and go back to your salt mines. Blogging turns a hobby again and it’s the end.
So today, I am going to cover fashion blogging specifically and unique ways to stand out from the crowd of Fashion Bloggers. These are my secrets which no blogger will tell you.
1) How to find “Unique Content”?
Now, I may earn snide remarks for this juvenile suggestion but certain things always work. It is human nature to take things for granted when there is no pressure or organization. We have this adrenaline rush to start a blog and after a month or two, it dwindles. You write on topics haphazardly without researching enough leading to abysmal content. And cliche but true, “Content is Key”.
So, how to always find unique content?
- Go through fashion blogs than merely going through Instagram profiles of fashion. Now going through don’t refer copying their style but lending your personal style to those concepts. Also, heed to the nuances of language, the presentation, fonts and quality of pictures, various angles of the story; all of it is highly underestimated a lot in blogging.At the end.
My favorite fashion blogs are:
(Instagram : @skullsandtulles)
(Instagram : @vivacious_wish)
My favorite YouTube channels are:
They are basically with reference to fashion, styling and unique angles for fashion photography.
c) Maintain a Creative Eye
Creativity is inherent in few but it can also be inculcated.
Look around for color palettes; be it of clothes, nature or things around.
Always hunt for unique locations which isn’t synonymous to exotic.
e.g :A shutter of a dark color is a unique location for a spring outfit.
e.g. Foliage of leaves is a perfect location for a fairy tale theme.
e.g. Even ruins of a particular place can work amazingly well for an ethnic shoot
Prior to the day of shoot, vacate your entire wardrobe and go through a trial and error method for all outfits. Yes, you are very well aware of your outfits but until and unless, you see them together, you can’t pair it uniquely. This habit really helped me a lot to come up with amazing styles.
2) Fashion is more than OOTD.
Yes, Instagram introduced this OOTD which botched up the true nature of fashion. So, Influencers and Bloggers are all about themselves. They forget everyone has different body types, different personalities, different ethnicites and blindly follow trends, which isn’t fashion. This doesn’t augurs sacrificing personal style but brings out the need to balance your personal style with the style of your target audience.
So, how to work on it?
- As Instagram always reflects a person’s individuality with first nine grids, keep one grid for the universal trend which works despite of unique personalities.
Write about something which is more than Fashion
Are you arching your eyebrows over this suggestion? Why on earth should I write anything apart from fashion being a fashion blogger, right? But sometimes, we crave for enlightening, inspiring and deep content over the superficial ones such as “outfit of the day” and “what I wore” posts.
Few examples are:
- Mention your views about the term, “Girl Boss”?
- What do you think about true fashion?
- Your struggle as a fashion Blogger?
- Why you decided to be a Blogger?
- What do you think about Instagram, influencers and fashion’s correlation?
4) Introduce Newsletters
I had realized the importance of newsletters lately as reaching the target audience is as essential as writing a good post. Yes, you will be promoting it on social media but introducing newsletters enable you to keep the personal relation with your followers and also alert them of your posts regularly.
Always keep the newsletters useful for your target audience. Working on this lately.
5) Hashtags, Hashtags, Hashtags
This is an era of hashtag and I truly mean it. Even if you have written the best post on earth, reaching the right target audience decides the destiny of it. And, hashtags wades through this mission more easily.
Apps like Focalmark and Preview App are my personal favorites for hashtag finders.
You can also go on explore page and type the most related hashtags and find the popularity of each. For e.g You search for “travelblogger”, you may find a list of other related hashtags which can be used accordingly.
Few popular hashtags for fashion bloggers are #fashiondiaries #ootd #styleblogger #whatiwore #outfitideas #outfitinspiration #followfriday
P.S Don’t bombard your blogs with futile hashtags.
6) Make a Time Table
It is human tendency to take flexible work for granted. So, organization is a prerequisite to maintain the regularity and making a time table sorts it out. Sounds too juvenile? But, maintaining the time table of your posts give you enough time to research about a particular topic rather than taking a plunge on it and ending up with shoddy work. Also, maintaining a time table will enable you to put adequate posts entailing an array of topics.
- Monday works for Personal Style
- Tuesday works for Street Style Inspiration
- Wednesdays works for Beauty
- Thursdays works for Motivational Content
- Friday works for DIY
7) Read, Read and Read.
There is no escape from reading if you want to make it to the top of those fashion bloggers. Possessing an amazing fashion sense is great but reading a lot adds a cherry to the cake. Ok, since you are a fashion blogger, I am gonna recommend which gravitas your interest.
My personal favorites are:
The Fashion Book – Alice Mackrell
This book entails everything about fashion industry right from clothing, footwear, photographers, stylists and exude a fresh look about fashion.
Alexa Chung – It
Who on earth doesn’t know Alexa Chung; a model and contributing editor to British Vogue? Her best seller, “It” gives us an array of topics right from how to get dresses, how to take perfect selfies, her inspirations such as Jane Birkin and Annie Hall and lot more things.
However, it’s not my personal favorite.
Girl Boss- Sophia Amoruso
Yeah yeah every girl’s bio mentions #GirlBoss and we owe a big gratitude to Sophia Amoruso, founder and Executive Chairman of Nasty Gal who coined this term. Hailing from a middle class background to a shoplifting teenager to a multimillionaire CEO, this book traverses through her journey in the field of fashion as well her life.
The most underestimated point which actually leads to a successful blogger is “Being Yourself”. Now, if you are seeking to find success overnight, this post is definitely not for you. But, putting your efforts with your unique voice will definitely make you a success undoubtedly. When I decided to start a fashion blog, I wished to break the ice by going beyond the stereotypes of fashion bloggers. I wanted my blog to showcase more than OOTD’s. Thus, the USP of “The Petite Girl” is it talks about history of fashion, technicalities, trends, thoughts about life, women, power, ambitions and overall fashion world.
Well this is my unique voice. What about you?
Hopefully, this blog will turn helpful for all my blogger friends out there. Waiting for your comments!